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Walkers revamps chip packaging

from Baking Business

PepsiCo Inc.’s U.K.-based snack brand Walkers has introduced new packaging for its core range of chip products. The redesign brings a bolder look and a premium finish to the item. The new packaging embraces the brand’s heritage and highlights where its potatoes are sourced from. The brand said the revamp will bring the product greater shelf visibility. more


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