Ram Trucks goes after a bigger piece of the heavy-duty truck market with Detroit debut
With the intro this week of newly updated heavy-duty models, Ram Trucks is aiming at buyers who need a pickup for work but also want nice interiors and features that make the vehicle usable as a family or recreational vehicle on the weekend. While the new trucks have serious towing capability and payload capacity, they’re designed to make the ride as pleasant as possible. Cabins are equipped with active noise cancellation, anti-vibration devices, and acoustic glass.
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