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International Trademark Filing Strategies: How, When and Where to File a Trademark Outside the US

from IPWatchdog

If you are a business owner or entrepreneur, you no doubt know the value of having a federally registered trademark. You are aware of the protection it provides your business and brand, and the need to constantly police your mark to maintain your business reputation. You are also aware of the risks associated with choosing to not register your mark.

While the rights and protections you have as a trademark holder are a valuable asset to your business, they only apply to your use of the mark — or the use of others – within the United States. If you currently do business in another country, you’re considering expansion, or there's a possibility your online presence will reach customers abroad, you may want to consider filing an international trademark. more

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