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When it's better not to focus on profit

from By Lisa Mulcahy

Making as much money for your company as possible is a no-brainer — that's why you're in business, right? That's true, but there are some situations in which it can actually benefit your company's long-term bottom line not to strategize for immediate maximum profits. Your reputation, relationships, and long-term planning can be used to an even greater advantage if you know when to pull back and how to refocus your aim. Use these tips to reboot for the short term and become even more successful in the long term. more

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