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Mega-Conference 2019: Podcasting Trends, Opportunities and Best Practices

Podcasting has been around for more than a decade but has seen explosive growth the last few years. Podcast ad revenue has nearly doubled since 2017, to $314 million, according to the Interactive Advertising Bureau, which projects revenue to double again by 2020. If this content distribution channel is not in your strategic plan, maybe this morning breakout session at the Mega-Conference on Tuesday, February 26 will change your mind. Laura Rich, host of The Exit Club, a podcast about entrepreneurs, and founder of The Podcasting Agency, which develops engaging audio content for marketers, will be talking with media professionals about best practices in podcast marketing, from content and distribution to technology and advertising options. more

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