'Core' Digital Ad Demand Climbs 7.8% in November
Driven by surging demand for online video, social and radio inventory, core digital ad spending expanded 7.8% in November, according to a UBS analysis of the latest data from Standard Media Index. While that represents a slowdown from the 11.0% rate of expansion core digital ad inventory experienced during the past 12 months, the UBS analysts said their "broader industry checks" remain positive — especially demand for Google and Amazon.
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