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Why We Post Workout Pictures on Social Media

from Psychology Today

I'm a 42-year-old married guy who just started an Instagram last week, mostly to see pictures of rock climbers, golden retrievers and bad dad jokes. I plan to do more lurking than posting, but I had to put something on my page, right? My first two posts happen to be exercise pictures. Within a day of starting my Instagram, I ran across a study published in the Journal of Business Research suggesting that we post workout-related content to social media when our "mating motivation" is high, but our opinion of our own "mate value" is low. more


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