Edelman Study: High Levels of Trust in Traditional Media Persist
Each year, communications marketing firm Edelman conducts a global study to understand trust in institutions and governments worldwide. Edelman's new study, released this month, builds on its legacy of assessing how trust impacts brands, market sectors and broader trends by surveying over 33,000 individuals in 27 different countries. While this year's study probed less into trust in media and journalism than previous years, there are still key findings that the news industry can use.
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