Native Advertising Continues to Provide Value for Publishers and Advertisers
Native advertising in news has been controversial for some time. However, given changes in the business model and underlying conditions for news, more organizations have evolved their perspective on the practice. Recent research delves deep into global publishers' perceptions and behaviors related to native advertising. In "
Native Advertising Trends 2018 — The News Media
," the Native Advertising Institute and the World Association of Newspapers and News Publishers (WAN-IFRA) surveyed nearly 150 executives around the world to see how native advertising fits into their strategies and financial planning.
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