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Big data meets the beer industry

from Fortune

In December, Deschutes Brewery, the nation's tenth largest craft brewer, announced plans to lay off 10 percent of its workforce. Declining sales and volume were cited as the reason, a familiar refrain as the craft beer market hits a saturation point. For most brewers, a layoff that significant would also mean cut distribution and production. But Deschutes has no such plans, thanks to a decision made just under four years ago to incorporate internet-connected sensors into the brewing process. more


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