Help employees embrace the role of employment-brand advocate
“Employees’ social posts generate eight times more engagement than posts from their employer,” reports Dr. Christine Bailey of Cisco. Let that soak in for a minute. Eight. Times. More. Engagement. Why does it matter? In a world where employees and candidates consult their online and offline communities instead of “official” brand channels, employees who advocate for their companies have become a key element in successful recruitment marketing campaigns.
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