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Study: How to drive more sales on Instagram

from By Emma Fitzpatrick

Eighty-three percent of people are looking to discover new products or services on Instagram. But that's just the start of the buying process. A nearly equal number of people (80 percent) use Instagram to research products and decide if they're going to buy them. The only question: Are you delivering the right content to help them make those decisions? Doing so could be the difference between increasing sales and exposure or just "getting the word out" about your business. Read on to see if you provide the information people want before purchasing on Instagram. more

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