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Clean-Beverage Sector To Grow in 2019

from By Bambi Majumdar

When it comes to beverages, clean is the new choice for consumers everywhere. Savvy, label-reading consumers take time to choose food products with cleaner labels and ingredients and are quick to shift loyalties if the products do not meet their criteria. Beverage makers have rightly read this changing consumer mindset and risen to the challenge of crafting cleaner and more organic formulations in future. For example, almost 50 percent of consumers prefer no artificial ingredients in their choice of beverage, and 71 percent of consumers are willing to pay more for beverages made with ingredients they know and trust. more

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