3 Steps To Monetizing Your Data Through Customer Intelligence
from By Andrew Wells and Kathy Chiang
How intelligent is your company about your customer? Do you know enough about them in order to create a personalized customer experience? Understanding your customer through deep intelligence enables you to drive the right actions and experiences that can make the difference in your ability to compete in the marketplace and win with the customer. To achieve a better yield on your marketing spend, we recommend creating customer intelligence analytical solutions that provide your company with a variety of ways to monetize your customer. Here is a three-step approach to building a customer intelligence analytical solution.
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