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Chatbots carry new opportunities for insurers, agents

from Property Casualty 360°

A growing number of insurers and agents now use chatbots to facilitate conversations with customers, strengthen relationships and bolster the sales process. But major hurdles remain. Chatbots Magazine describes a chatbot as a computer program that conducts a conversation in natural language via auditory or textual methods, understands the intent of the user, and sends a response based on the business rules and data of the organization. Another way to describe chatbot programming is the concept of "micro-engagement," or technology designed to communicate with customers and prospects at various intervals and via multiple channels in order to drive business interactions. more

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