Pharma comms should forget its social media FOMO and realize that they're the gold standard
You're not missing out in your use of social media in pharma comms, argues Duncan Arbour. In fact, for the past 10 years, since Gordon Brown was in Downing Street and George W. Bush in the White House, if you looked at the agendas for events like this, you'd be forgiven for thinking that the eternal question keeping us up at night is still: "How can we do social with the freedom of our unregulated peers?"
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