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3 ways to leverage audiovisual to drive trade show sponsorship

from Trade Show News Network

When considering whether or not to shell out for a sponsorship at such-and-such trade show, companies are calculating what their return on investment will be. Attracting sponsors for your trade shows can be a challenging task, but the more value you can deliver to sponsors, the easier it becomes to sell sponsorship slots. If you’re hosting a trade show, chances are you’re already planning to use audiovisual at the show. With the right AV partner, you can leverage the event’s AV to drive sponsorship. When potential sponsors see how your show can boost their profile at the event, sponsorship slots will practically sell themselves. more

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