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Is social media working for your trade show marketing efforts?

from Skyline Trade Show Tips

During a recently held Social Media for Trade Show Promotions webinar, Skyline Trade Show Tips asked a polling question to attendees on whether (or not) they were using social media to promote their company’s presence at the events they exhibit at. The results were a little surprising: Of the 223 attendees that answered the poll, only 35 (16 percent) said that they were active and getting good results for their efforts, and 89 attendees (or 40 percent of those that voted) said that they had “little to show for it.” But what exactly constitutes “good” results? more

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