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9 tips to define your small business' search engine optimization strategy

from Business 2 Community

For smaller businesses, discovering the most effective — and efficient — path to search engine optimization success usually hinges on making a few critical strategic decisions. Here are nine tips you can use to help get your small business going in the right direction. Any SEO strategy must be attentive to shaping search engines’ perceptions of your site across three key fronts: optimizing your on-site content, tightening up technical components and growing off-site reputation through quality backlinks. more

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