'Retention Is a Key Strategic Element for All Publishers': European Publishers Focus on Churn
With growing confidence in their own subscriber acquisition strategies, European publishers are making retention a higher priority this year while satisfaction with platform support has declined, according to a report from German media house Axel Springer. Thirty-four publishers took part in the survey about their paid content strategies. The findings were taken during Axel Springer's sixth annual Paid Content Summit in Germany.
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