A Tax on Digital Ad Spend (*Cough* Facebook and Google) Could Bring in $2 Billion for Journalism
from Nieman Lab
Facebook and Google aren't going to stop targeting ads to Internet users, and advertisers aren't likely to stop loving the data that get their wares in front of super-specific eyeballs. So could a tax on those billions of targeted ad dollars be what it takes to help support journalism of value? A new paper argues that tax revenue devoted to quality journalism could be a silver lining in the very tool that foreign states and sneaker companies use to spread disinformation and sell shoes based on an incredible amount of user information, respectively.
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