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Apple's Ad Business Borrows a Page From Facebook

from AdAge

Apple's advertising business is growing up, and the company best known for consumer electronics is borrowing a page from Facebook in how it caters to marketers. On Thursday, Apple Search Ads updated its partner page to include Bidalgo as its second campaign management partner. Apple Search Ads appear at the very top of a user's app search results; someone who searches for the Uber app, for example, might see an ad for the Lyft app. more

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