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Harnessing the passion that powers the membership model
from WAN-IFRA
The membership model has "revolutionary" potential for the future of media, says Sebastian Esser, publisher of
Krautreporter
and co-founder of a membership platform called Steady. The key is passion — the main reason people pay to join membership-based businesses, he says. Esser is working to channel that passion into financial health for the membership ecosystem. He shared his ideas, goals, and plans with WAN-IFRA's Valérie Arnould ahead of his presentation in Glasgow at the World News Media Congress in June.
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