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How to explain the value of social media to someone who doesn't use social media

from Forbes

In the digital marketing industry, we are frequently presented with the challenge of needing to explain the value of social media to an older executive who prefers traditional marketing. Use this simple guide when discussing the importance of social with a potential client, and remember to cut out all unnecessary jargon. Social media can be a very complex ecosystem for those who have no prior social knowledge. more

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