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Functional foods attract health-conscious consumers

from FoodDive

More consumers — 58 percent — ranked a balanced diet as a top way to proactively manage health than physical exercise (57 percent), taking supplements and vitamins (47 percent) and periodic medical checkups (46 percent). From a generational standpoint, more millennials said they were proactive with their health (71 percent) than baby boomers (66 percent) and Gen Xers (64 percent). more

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