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Your trade show shouldn't be a trade secret

from Trade Show News Network

In the trade show industry, the mantra of “if you build it, they will come” is not one to live by. With so much time and effort spent on the planning and execution of the show, shouldn’t an equal amount of time be dedicated to developing a communications campaign that ensures that all of the key audiences – exhibitors, attendees and yes, media – are aware of your show, what it is and why they should be there? When it comes to promoting a trade show, one of the tools that are often overlooked but could have the biggest impact and best return on investment, is public relations. more

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