Here's why you should keep exhibiting at business-to-business trade shows
While some marketers mistakenly perceive trade shows as an old-fashioned lead generation tactic, savvy business-to-business marketers enjoy a trade show's reinvigorated ability to get them face-to-face with critical buyers, even in today's digital world. If you have colleagues who look at seemingly old-school trade shows and think, “Why should we continue to exhibit?”, the answer is because trade shows continue to provide so much value to B2B marketers — value that may be surprising at first glance. So, in case you or someone from your team is feeling reluctant to pack their bags for a bustling three-day trade show, here are six reasons why trade shows bring unique value to your company.
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