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10. New survey reveals OE tire satisfaction affects vehicle brand loyalty

from Traction News

From March 27: Overall customer satisfaction with original equipment tires affects tire brand loyalty, but also vehicle brand loyalty, according to a new Customer Satisfaction Study released by J.D. Power. The annual study measures tire owner satisfaction in four key areas (in order of importance): tire wear; tire ride; tire appearance; and tire traction/handling. Rankings are included for four vehicle segments: luxury; passenger car; performance sport; and truck/utility. more

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