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Are associations positioned too narrowly?

from Smooth the Path

The world of work is challenging associations to expand our thinking about what an association does. We have been narrowly confining our thoughts about what an association is. Some say an association’s job is to provide networking and professional development. But we can offer networking opportunities that are not well attended and professional development that leaves members feeling bored and uninspired. So, what is really the job of the association? more

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