From Name:
From Email:
To Name:
To Email:

Optional Message:

What the rising cost of consumer attention means for event marketers

from Event Marketer

Measuring the value of live events has traditionally entailed gauging dwell times and throughput, but a proprietary framework developed by Harvard Business School professor Thales Teixeira wants marketers to focus on a different metric: quality of attention. more

Powered by MultiBriefs
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063