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Sales or marketing: What's the difference?

from US Glass Magazine

Many people think of sales and marketing as one effort, but they are not. Unfortunately, most people who only focus on one and not the other, typically do so because they don’t know, or understand the difference or the value of either. So, let’s set the record straight. Marketing is everything you say, and everything you do, to create, support and facilitate the buying process. Selling is the buying process; it’s the transfer the goods or services for the perceived value they’re paying (closing the deal). more


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