An architect's oath: Why a pledge may restore the public's trust in the profession
from Common Edge
Architecture is suffering one of its periodic identity crises. The last one was circa 2012. Then, the feeling was that architects were misunderstood. Research commissioned by the American Institute of Architects showed “tremendous respect for the profession of architecture, but the public isn’t always aware of what architects do or how their work affects society.” Because most people rarely interact directly with an architect, the AIA initiated a campaign to increase general awareness of the profession.
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