from Inside Dentistry
Rapid changes in imaging technology, social media, telehealth, e-commerce and demographics have converged to fundamentally change how dental treatments are purchased. The patient is now a consumer. Cosmetic dentistry is a commodity. And credibility is provided by other consumers rather than the professionals. In addition, people seeking treatment may not be able to (or want to) take time off from work. Errands and appointments seem more burdensome because it is more efficient to have something delivered than to stop by a store or an office.
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