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A modern package design guide for bakers and snack makers

from Baking Business

The top used Instagram photo filters currently revolve around four visual techniques: brightening, sharpening, saturation and contrasting. It’s all about posting a photo that will stand out in the social feed. Many baking and snack companies designing or redesigning their packages are on a similar track; in fact, one could say they’re channeling the same filters used on Instagram — but this time it’s to stand out on store shelves. more

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