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The true value of trade shows

from Home World Business

As an industry, we’ve long discussed trade shows, especially when we’re at, well, a trade show. We have discussed their pros and cons, the continual challenges of traveling to and from our home bases to trade shows and the quality of foot traffic. Trade shows like a retail operation, a magazine or a product supplier need to constantly evolve. Some of this evolution can be subtle. At times, this evolution can be dramatic. Nowadays, it feels as if the need to evolve is moving faster than maybe ever before. more

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