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Content marketing must be informative to work

from Business Journal

Gone are the days of relying on paid advertisements alone to attract new customers. Today, more businesses act as their own media company and use content marketing to reach new audiences, says Jim Houck, president and owner of The Houck Agency in Youngstown, Ohio. “In these days, any company is able to be its own media company,” he says. “They have a website, they have social media tools and they can produce content about things they want to say, messages they want to talk about, products they want to promote then distribute it and publish it in their own way.” more

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