Banner ads for recruiting – it's not all about the clicks
The number of times a display ad is clicked on is one important way to measure the impact and success of digital display. The number of clicks can tell you how well suited the audience was for your message, how compelling your “offer” (employee value proposition) was, how engaging the creative was, and how strong your brand is. Clicks are great. You want interested talent taking direct action on your message. However, there’s something else significant to consider: view-thrus.
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