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Price transparency can be exciting

from By Dr. Jonathan Kaplan

Healthcare providers worry about the advent of price transparency for many reasons. It could be the concern that patients will focus on cost rather than the doctor-patient relationship, or they worry their competitors will check their price points and try to undercut them. With various insurance plans and deductibles, it's considered too difficult to offer actionable pricing insights to the consumer. All of these concerns are understandable. But they're also surmountable, as detailed in this article. more

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