Will new compensation models improve ad quality?
The jury is out on whether ads.txt will become the bedrock of digital ad fraud mitigation or simply a first positive step along the way. But a separate industry trend is gaining momentum — and it could aid in the fight against fraud. It is the shift from the traditional percentage-of-paid media compensation system to an array of outcome-based models that could create the unintended benefit of helping to neutralize the menace of fraud.
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