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The
New York Times
bets on the ad pendulum swinging back to context
from Digiday
The subscribers-first
New York Times
cares about its readers' privacy and is developing its ad strategy accordingly. During its recent presentation at the 2019 NewFronts, the national news publisher talked up new advertising targeting that allows marketers to target readers using several contextual factors, including their motivations and the topics of the articles readers are viewing.
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