Publishers, ad tech vendors are (finally) content with GDPR standards version 2.0
Publishers and ad tech vendors may finally have reached a compromise on what an industry standard for GDPR compliance looks like. For the most part, publishers are happy with the latest version of the IAB Europe's Transparency and Consent Framework, the trade body's attempt to create a standard for compliance with the General Data Protection Regulation for the online ad industry. The framework, whose first iteration was rejected by publishers for being biased toward ad tech companies, has been overhauled to appease publisher gripes around controls and to encourage Google to adopt it.
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