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A health insurance startup in North Carolina is betting on pharmacists in an entirely new approach to a $327 billion market

from Business Insider

A health insurance startup is betting it can use pharmacists to take better care of elderly Americans. Called Troy Medicare, the health insurer will offer Medicare Advantage plans to seniors, starting next year in five counties in North Carolina, near Charlotte. To set itself apart, Troy plans to work with independent community pharmacists to check in with seniors and find ways to keep them healthy and out of the hospital. The plan will prioritize independent pharmacies over chains like CVS or Walgreens. more


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