Burger King Is the Latest Brand to Use Depression as a Marketing Tool
"Not everybody wakes up happy," a man sitting on his bed intones to start the new Burger King ad. "All I ask is that you let me feel my way." Burger King's latest promotion is called #FeelYourWay, which is a play on the company's decades-old slogan, "Have it your way." "For years, brands have packaged a seething pessimism that is felt by today's young adults and sold it to us to drive business,"
's Chris Fuhrmeister wrote, reflecting on the year in food advertising in December. "They've played their part in ramping up the waves of depression and disillusionment that come as a result of prolonged exposure to bad vibes and bad news."
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