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Luxury fashion turns to interior designers and architects to appeal to lifestyle consumers

from Interior Design

Imagine a fun-and caffeine-filled week of parties and shows in Milan. Versace, Fendi, and Prada are the talk of the town. Everyone's abuzz about what Raf Simons is up to. No, it's not Milan Fashion Week we're talking about — it's Milan Design Week. It's just one of the examples of the way fashion houses are increasingly eying 'home' as a relatively untapped opportunity to move beyond consumers' closets, or in some cases, capitalizing on the design aficionados in their core consumer base by bringing celebrated designers and architects into the fashion world. more

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