How ethical is it for advertisers to target your mood?
from The Guardian
Last year the
New York Times
launched something called Project Feels, a departure for a media brand that prides itself on its emotional detachment, where the ads you are shown correspond to the emotion you feel. There are mountains of science behind it — the emotions in reading articles were crowdsourced to build predictive algorithms. The
data science team tested the outcome by dropping advertising that fitted the mood into the relevant article.
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063