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The rise of the nursefluencer

from Vox

Sarah’s Instagram feed is pretty typical for a 21-year-old model-slash-influencer living in Florida. She stands dreamily in front of some ferns. She’s clutching Starbucks’s new Cloud Macchiato. She poses on porches, by murals, in bathrooms, often with lengthy captions that reveal what she’s up to this weekend (wedding planning, working), words of inspiration, and her very relatable love of donuts. There’s one important difference: in all of them, she’s wearing scrubs. more


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