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Is customized pricing more effective than a national strategy?

from By Terri Williams

Pricing can vary as much as opinions. Sometimes, companies sell identical goods at different prices in different parts of the country. But is this the best approach, or should retailers follow a national pricing strategy? And what factors should be considered when determining a pricing strategy? "In theory, it is always more profitable to implement price differentiation strategies if possible," according to Fei Gao, an assistant professor of operations and decision technologies at Indiana University’s Kelley School of Business. more


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