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Michigan creates Office of Outdoor Recreation Industry


The new Office of Outdoor Recreation Industry is tasked with expanding awareness of the industry’s size and importance to Michigan and promoting outdoor recreation across the state. “Outdoor recreation generates $26.6 billion a year in consumer spending, 232,000 direct jobs, $7.5 billion in wages and salaries, and $2.1 billion in state and local tax revenue,” says Department of Natural Resources Director Dan Eichinger. “It’s the right time for an Office of Outdoor Recreation Industry. By building even more partnerships across the industry, we can strengthen it from the inside out.” more

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