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How to convert customers on social media

from By Emma Fitzpatrick

For most businesses (70%), their top goal for social media is to raise awareness, according to the 2019 Sprout Social Index. Driving sales and generating leads came in a close second, though. It helps that 90% of marketers found that investing in social media has a direct impact on their revenue. But as you invest more in social, how can you ensure impact to the bottom line by moving customers down the funnel? Read on for data-driven tips from Sprout Social about what customers want from you at each step of their buying journey. more

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