|NAFDMA Webinar Recordings NOW AVAILABLE For Purchase
Cost per Webinar Recording: $30 members, $35 non-members
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Webinar Recordings Now Available:
Retail Merchandising – The Rules of Success
Understanding the secrets of retail merchandising skills results in increased sales per square foot. With the busy season coming, it is important to get the basics right.
During this 60 minute webinar, John will cover the following topics to help you maximize sales in your farm market.
- Understanding the Game Rules as they apply to your farm market.
- Customer Flow - The aim is to get 100% of customers to see 100% of your product. Find out how you can achieve that.
- Merchandise Placement - Where you place the product in the store affects how quickly it will sell. Optimum product placement is key.
- Display building - Getting displays right can increase sales by 540%, but how do you achieve that?
- Signage is your silent salesperson. The right sign can increase sales, while a bad sign can lose you sales. Discover the signage secret of success.
About the Presenter:
John Stanley has been a consultant and conference speaker to the farm market industry for over 40 years. With his wife Linda, he is co-owner of Chestnut Brae, an award winning sweet chestnut agri-tourism business in the South West of Australia. John travels the world several times a year and is therefore fully aware of trends as they are forming. He has the knack of being able to interpret those trends and ideas to suit the local culture, and make them relevant and easy for his audiences to implement the concepts. John is the author of several books including "Food Tourism A Practical Guide to Marketing" and "Just About Everything You Need to Know About Retailing." John has worked independently with several NAFDMA members in the past and is a regular visitor to the USA and Canada.
Utilizing Google's Primary Tools
In today's world, the internet is almost synonymous with Google. When customers are looking for you online, they are looking for you on Google. So, how can you make sure that they find you, find what you want them to find, and drive your business growth with Google's freely available tools? In this session, we'll walk through the basics of setting up a local farm on Google's primary toolsets—analytics, search, and maps.
About the Presenter:
Born as a farm boy, Nick Carter has a rich heritage in entrepreneurship and a firm understanding of hard work. Starting his first business at the age of 16, Nick is truly an entrepreneur at heart. He has founded or co-founded over a dozen businesses. Nick is currently the CEO and co-founder of Market Wagon, an e-commerce farmers market, where Nick leads the company's rapid growth primarily through digital advertising. Nick presented the "Farm Marketing in the Digital Age" session at ABC 2019.
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